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Reeperbahn Festival Socials

Dear media partners, dear colleagues,
This week, SXSW in Austin, Texas, is to open its doors once again, welcoming visitors to the world’s largest gathering of the music, film, and digital industries. In 2017, as in the previous nine years, the Reeperbahn Festival is travelling to Austin with a delegation and teaming up with the Hanseatic city of Hamburg to present Hamburg as a business location and to showcase the city’s creative companies.
Frehn Hawel  

Hamburg, 6 March 2017
On 10 March the curtain rises once again in Austin – Texas’s capital city and hub for tech and the creative industries – and SXSW returns to centre stage. The self-proclaimed objective of the largest creative gathering in the world, with more than 70,000 international trade and professional visitors in attendance, is to connect creative people from the film, music, and interactive industries and help them achieve their goals. Year after year, the biggest names in culture, politics, and business make their way to SXSW and its wide-ranging programme of conference sessions, networking opportunities, concerts, films, and exhibitions. Past SXSW speakers have included Barack Obama, Mark Zuckerberg, Edward Snowden, and Elon Musk.

SXSW Interactive, which kicks off on 10 March and lasts for six days, provides an overview of current trends in the creative and digital industries. The SXSW Music Festival, from 13 to 19 March, presents more than 2,000 bands and is seen as a springboard for new talents and as one of the most important music events in the world. 
As Europe’s largest club festival, Reeperbahn Festival now possesses a similar status for the music and creative industries of the “Old World”. In the hectic and stimulating environment of SXSW 2017, a delegation from Reeperbahn Festival will join forces with the Hanseatic city of Hamburg to present a series of events that showcase both the festival and the city. The events get under way on 11 March and are part of both the SXSW Interactive and SXSW Music programmes.
Reeperbahn Hamburgers”, a fixture at SXSW for over nine years now, is back in 2017. Located directly opposite the Austin Convention Center, “Reeperbahn Hamburgers” is a place where SXSW delegates can meet with the Reeperbahn Festival team and learn all about the ANCHOR – Reeperbahn Festival International Music Award and the Reeperbahn Festival New York Edition, which will be held for the second time in conjunction with A2IM Indie Week in New York from 5 to 8 June. To set up a meeting with members of the Reeperbahn Festival team, please click here.

At the official SXSW Reeperbahn Festival Showcase on 15 March at Esther’s Follies, the Reeperbahn Festival is presenting Albin Lee Meldau, winner of the 2016 ANCHOR – Reeperbahn Festival International Music Award, Hamburg-based foursome Die Heiterkeit, Berlin band Gurr, The Gift from Portugal, Israeli songwriter Noga Erez, and ANCHOR 2016 nominee Holly Macve from the UK.
And there’s more from ANCHOR 2016 winner Albin Lee Meldau: in addition to his show at SXSW, a portrait of the Swedish newcomer was released yesterday.

For a complete overview of all Reeperbahn Festival events at SXSW click here

The Reeperbahn Festival is organised by Reeperbahn Festival GbR
and Inferno Events GmbH & Co. KG.
Neuer Pferdemarkt 1, 20359 Hamburg

PhG Reeperbahn Festival GbR: Inferno Events GmbH & Co. KG und Karsten Jahnke Konzertdirektion GmbH;
Gf: Alexander Schulz / U-I-Nr.: DE247756458

PhG Inferno Events GmbH & Co. KG: Inferno Events Verwaltungs GmbH;
Gf: Alexander Schulz, Detlef Schwarte / U-I-Nr.: DE 210469759
Photo: Reeperbahn Hamburgers © Maximilian Knop
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