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Reeperbahn Festival Socials
Die Heiterkeit

Dear media representatives, dear colleagues,  
After the official SXSW Reeperbahn Festival Showcase at the Esther's Follies club on Wednesday, the first part of the Reeperbahn Festival activities in the North American market came to an end on Thursday evening. For the ninth time, the Reeperbahn Festival and the Hanseatic city of Hamburg were present at the SXSW, the world’s biggest digital, media and music fair in Austin, and once again yielded positive results. The sails are set for part two, the Reeperbahn Festival New York Edition, in June.
Frehn Hawel  

Hamburg, March 17 2017 
The SXSW in Austin will be open until Saturday night. Visitor numbers are already expected to reach a new record this year because this is the event which regularly offers a glance at the future of the music, movie and digital sector, setting the trends for this year.  
The joint presentation of the Hanseatic city of Hamburg and the Reeperbahn Festival at „Reeperbahn Hamburgers“ was a platform for those active in the music business, musicians and partner towns with a broad program in the immediate vicinity of the Austin Convention Center. The modern, sector-specific “exhibition booth“ was the much frequented meeting point for the international music business and the ideal place to maintain partnerships and generate new business contacts.   

At the SXSW Reeperbahn Festival Showcase at Esther's Follies, the Reeperbahn Festival presented the Hamburg-based band Die Heiterkeit, the Berlin band Gurr (DE), ANCHOR participant Holly Macve (UK), the rock band The Gift (PT), as well as the songwriter Noga Erez (IL). The event was well attended throughout the night, and also featured Albin Lee Meldau (SE), the winner of the ANCHOR 2016 award, one of the most celebrated artists at the SXSW 2017. 

Dr. Carsten Brosda, Senator for Culture of the Free and Hanseatic City of Hamburg, on this year’s performance at the SXSW: “From the Reeperbahn Festival to the Elbe Philharmonic Hall: It is our city’s cultural diversity which makes us standing out. This diversity also characterizes Hamburg as a media and digital centre. There is hardly any other place which is as diversified and well positioned across all areas. This is increasingly recognized at an international level.“

Those who would like to listen to Hamburg’s sound at the SXSW 2017 will find a SXSW 2017 – Reeperbahn Festival Showcase Spotify playlist here

With so many positive impressions from Texas, the Reeperbahn Festival team will now focus on New York City where from June 5-8, 2017 the second part of the Reeperbahn Festival activities of the North American music market will take place with the Reeperbahn Festival New York Edition during the A2IM Indie Week

The Reeperbahn Festival is organised by Reeperbahn Festival GbR
and Inferno Events GmbH & Co. KG.
Neuer Pferdemarkt 1, 20359 Hamburg

PhG Reeperbahn Festival GbR: Inferno Events GmbH & Co. KG und Karsten Jahnke Konzertdirektion GmbH;
Gf: Alexander Schulz / U-I-Nr.: DE247756458

PhG Inferno Events GmbH & Co. KG: Inferno Events Verwaltungs GmbH;
Gf: Alexander Schulz, Detlef Schwarte / U-I-Nr.: DE 210469759
Photo: Die Heiterkeit @ Reeperbahn Festival
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