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Dear Media Partners, Dear COlleagues,

At last, some good news from London! The extension of the Keychange 50/50 Pledge was announced there today, extending the approach of balanced line-ups on festival concert and conference stages by 2022 to many further enterprises and organisations related to the music industry. With this activity, the Keychange initiative is increasingly becoming a model project for how successful implementation of gender equality can be achieved, and it will hopefully be a role model for many further industry sectors.
But there is more good news: Hamburg also has good news by way of 36 new acts for Reeperbahn Festival 2019!
Frehn Hawel 

Hamburg, 25 June 2019


Over 200 enterprises from the music business – among them ferryhouse and ByteFM – are striving to achieve gender equality by 2022: Keychange is entering the next round
As far as equal opportunities for women are concerned, Keychange has held a leading role for parts of the music industry for several years now; it could ideally serve as role model for further industry sectors: In 2017, the Keychange initiative was launched by the British PRS Foundation at Reeperbahn Festival; it advocates strengthening the role of women in the music. In the course of this initial event, Reeperbahn Festival has promised to present balanced line-ups on its concert and conference stages by 2022, laying the foundation of the Keychange 50/50 Pledge for festivals to join this commitment.
Meanwhile, more than 180 festivals have signed this pledge. At today’s press conference at the Swedish embassy in London, Keychange announced the next step of their programme which is extending it to adjacent businesses related to music, such as labels, agencies, orchestras, conservatories or radio stations. In this initiative it is up to the signatories of the Keychange 50/50 Pledge to decide individually how and where a gender balance will be achieved in their organisation. Among the first German signatories are companies such as the Label ferryhouse and the radio station ByteFM. More than 200 European enterprises from the music sector are thus supporting the initiative.  

Here you will find all important information for companies and organisations on participation in the programme. 

Alexander Schulz, Managing Director Reeperbahn Festival: “When the Keychange programme was launched in 2017 in the course of Reeperbahn Festival we also announced our intention to present a balanced line-up on our festival and conference stages by 2022. In our view, such a clear target definition with transparent parameters is essential in order to provide measurable transition parameters. With this initiative we have created another useful tool on the long path to gender equality in the entire music industry; meanwhile more than 180 international festivals have followed. This attention has exceeded our expectations by far and is a wonderful addition to the original Keychange programme. The fact that the initiative is now extending to adjacent business fields of music industry and music media is an absolutely logical next step. We are looking forward to experiencing change at a much higher level.“ 

Keychange is an international programme supported by the directorate Education and Culture of the European Commission and the Federal Government Commissioner for Culture and the Media (BKM). Keychange aims at strengthening the role of women in the music in order to achieve gender equality in the music industry in future. Together with 11 European partners, Reeperbahn Festival has applied for funding from the EU Commission to continue the extended Keychange initiative from 2019 to 2022.     

36 new artists and bands for Reeperbahn Festival 2019
Directly after returning from the 4th Reeperbahn Festival New York Edition, Reeperbahn Festival was glad to announce a wave of 36 newly confirmed acts upgrading the concert programme of 2019. This means this year’s line-up now comprises 179 names.  

Their performance last week at the 4th Reeperbahn Festival New York Edition was one of the absolute highlights of the A2IM Indie Week and shows that the Leoniden (DE) quintet has come a long way since its foundation in 2005 – their already international sound is so energetic and euphoric that the audience kisses their feet wherever they go.
“Cola”, his collaboration with the house duo CamelPhat, was the club anthem of 2017, in 2019 Elderbrook (GB) will present his unconventional, always slickly produced soundscapes at the Reeperbahn, ranging somewhere between soul and pop.
With her clever, Arabian-tinged rap with an incredible pop appeal, the German-Turkish rapper Ebow (AT) proves that the most thrilling hip-hop is currently coming from Austria.
Singer-songwriters are ten a penny, but SYML’s (US) elegiac indie pop easily stands out from the masses thanks to its unique qualities: Songs reduced to essentials with captivating vocals prove that you can obtain huge results with small resources.
Like hardly any other band Gurr (DE) (photo), also just back from New York, stands for the new internationality of German indie bands, carrying away their audiences in the German province as well as metropolises like New York.  

Also confirmed: Fortuna Ehrenfeld (DE), Justin Jesso (US), Gently Tender (GB), Bayonne (US), Provinz (DE), YĪN YĪN (NL), DOBBY (AU), Sea Girls (GB), The Night Café (GB), Oehl (AT), LES BIG BYRD (SE), Catnapp (DE, AR), Inhaler (IE), FVLCRVM (SK), John Van Deusen (US), Darjeeling (DE), Moglii (DE), Suzan Köcher (DE), Sparkling (DE), Anger (AT), AYU (DE), Andrea Poggio (IT), Ian Late (DE), Roast Apple (DE), Gerard (AT), OTEO (DE), Atzur (AT), Julielle (IT), I'm not a Blonde (IT), MIBLU (AT), Be Forest. (IT).





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Reeperbahn Festival Conference is organised by
Inferno Events GmbH & Co. KG
Neuer Pferdemarkt 1, 20359 Hamburg/Germany,
PhG: Inferno Events Verwaltungs GmbH,
Gf: Alexander Schulz, Detlef Schwarte, HRB: 78130

Photo: Jen Maler

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