Why do people follow artists? Why are they willing to support them and spread the word? In the wake of declining media structures and a more individualised understanding of consumption, these questions become crucial and shouldn’t be ignored by artists.
This lecture aims to sensitize the industry for this “new” marketing and communication concept and present strategies to build your own community and tie your fans to your brand. The session with Tine Theurich (CEO, Superunknown, DE, photo), Norman Fleischer (Director, Superunknown, DE), and Stefanie Tendler (Manager, The Trouble Notes, DE) will be held in German.
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