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dear media representatives,
dear colleagues,

Hardly has the 14th Reeperbahn Festival ended, when Reeperbahn Festival International programme will celebrate its premiere on African soil in Accra from 28 to 30 November. Africa is considered the fastest growing music market as more and more users register with streaming services due to an increasing number of mobile phones and improved network coverage. More artists from African countries than ever were present at this year's Reeperbahn Festival. In the course of Music in Africa Conference for Cooperation, Exchange and Showcases (ACCES), Reeperbahn Festival will immerse deeply in the exciting music scene of Ghana's capital with its delegation of around 30 representatives from the German and European music business. This initiative is aimed at establishing a sustainable network for intercultural and exchange relative to the music business, just like all current international activities of Reeperbahn Festival that are funded by the Federal Foreign Office.

Hamburg, 20 November 2019


Premiere! From 28 to 30 November, Reeperbahn Festival will be travelling to the Ghanaian capital Accra for the first time with a German/European delegation. In the course of ACCES – Music In Africa Conference about 30 business representatives from the fields of label/publishing/management/live entertainment (here you will find the detailed participants list).  
The pan-African trade conference for the music industry operators, during which ideas will be exchanged, new talents discovered, and business contacts made, takes place every year in a different African nation, attracting people active in the music business from all over the world. It is funded by the Music in Africa Foundation, a non-profit, pan-African organisation, partnered and supported by Siemens Foundation and organized by Goethe Institute.  

The project, which the Accra spin-off is part of, is funded by the Federal Foreign Office. "International networking of the creative business by cooperation and cross-border co-productions is a focus of our international cultural and educational policy," explains Michelle Müntefering, Minister of State at the Federal Foreign Office. "Because creative minds with their innovative spirit and their courage to embrace change give important impetus to economic and social exchange with our partners around the world."  

Reeperbahn Festival will introduce itself to the African market with a programme composed of panels, receptions and curated meetings as well as showcases by Songhoy Blues (GB/ML), Gato Preto (DE/MZ/GH) and Lúcia de Carvalho (FR/AO). The programme will provide company representatives and artists with an opportunity to delve into the complex African music scene. During visits to studios, labels, record shops and cultural institutions they will gain insights into the music business working conditions in Accra, one of the busiest cities of the African continent whose music market is presently the fastest growing in the world.   

Apart from Nigeria, Ghana has the best-developed art and culture scene in West Africa, diverse galleries, a state theatre, the only state-owned symphonic orchestra in the region and organises the annual Chale Wote culture festival, the largest several-day street festival in the region with over one million participants and visitors. "In the cooperation with our African partners, the exchange between our civil societies plays an essential role. In this context, we increasingly focus on the many-faceted creative industry," says the Minister of State, Michelle Müntefering. "With this in mind, the first spin-off of Reeperbahn Festival in Ghana is also a positive signal for the further development of cultural cooperation between our civil societies."  

Alexander Schulz, CEO Reeperbahn Festival:
"The idea of enabling German and European enterprises from the music business and their artists to benefit from business-oriented and sustainable international cultural exchange has met with great acceptance and the demand exceeds the capacities of the programme by far. I am pleased that we can now extend our internationalisation strategy by sending a delegation of 30 representatives to Accra. I am particularly grateful to Minister of State Michelle Müntefering and Andreas Görgen, head of the Directorate-General for Culture and Communication of the Federal Foreign Office and his team for our excellent cooperation in 2019.
At the beginning of next year, Los Angeles and Nashville will complete the series of five international editions of Reeperbahn Festival. We hope to be able to continue and expand our commitment in this area in the future." 

"Navigating the recording and distribution industries in a changing environment" is the title of the first two panels presented by Reeperbahn Festival International as part of the conference programme at the Ghana Academy of Arts & Science at 1:45 p.m. on 29 November. It will focus on the challenges musicians and the music business are facing in a constantly changing music world.
As speakers we will welcome among others:
Ralph Boege - CEO and founder, Paradise Entertainment & Distribution (DE)
Joe Chialo – Managing Director, Airforce1 Records (DE)
Aibee Abidoye – Executive Vice-President - Chocolate City Group (NG)
Rob Cowling - General manager - Gallo Music Group (ZA) 

Host: Sarah-Jane Nicholson – Director, SJN Agency (South Africa/Netherlands) 

The second panel "Fostering collaboration between African and European music markets" taking place at the Ghana Academy of Arts & Scienceat 2.30 p.m. on 30. November will deal with the increasing abolishment of geological borders caused by technology and will focus on possible synergies and partnerships between the African and the European music markets.
The panel will be hosted by Andre le Roux (ZA); speakers are:
Roberto Haçaturyan – Artlink (CH)
Trond Tornes – NoordRights (NO)
Stefanie Schumann – Delicious Tunes (DE)
Pamela Owusu-Brenyah – Afro x Pop (DE)
Okhiogbe Omonblanks Omonhinmin – Asa Baako One Dance Music festival (GH)  





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Reeperbahn Festival is organised by
Reeperbahn Festival GbR, Neuer Pferdemarkt 1, 20359 Hamburg
PhG: Inferno Events GmbH & Co. KG und Karsten Jahnke Konzertdirektion GmbH,
Gf: Alexander Schulz / U-I-Nr.: DE247756458

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Photo: Ben Vine

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