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The Reeperbahn Festival spin-off was held on the African continent from 28 to 30 November, for the first time ever. With its delegation of 30 representatives from the German and European music industry, the festival immersed itself in the thrilling music scene of Ghana's capital, Accra. 
Frehn Hawel

Hamburg / Accra, 13 December 2019

In partnership with ACCES, the Music In Africa Conference for Collaborations, Exchange and Showcases, the Reeperbahn Festival organisers provided delegates with an extensive programme of concerts, discussions and networking events. 
The aim of the international project Reeperbahn Festival International in Accra, funded by the German Federal Foreign Office, was to enable the 30 business representatives from the label, distribution, publishing, management and live entertainment sectors to forge a sustainable network enabling dialogue on intercultural and music industry topics. 

Statements on the above by Detlef Schwarte, Managing Director Reeperbahn Festival and Delegation Head, and members of the delegation

Detlef Schwarte (Managing Director Reeperbahn Festival and Delegation Head): "The first ever Reeperbahn International in Africa has been extremely successful. The music professionals in attendance, but also the artists presented by us, succeeded in establishing a number of solid partnerships and gained valuable insights into the African music market, which is currently developing extremely rapidly. Through the support by the German Federal Foreign Office, for which we would like to take this opportunity to express our thanks, all parties involved were able to make major steps towards establishing excellent and sustainable collaboration between the music markets in Africa and Europe.”  

Joe Chialo (Senior VP A&R, Universal Music Central Europe & Africa and Managing Director, Airforce1): “What we need is a kind of swarm intelligence. I want to learn from people who work in other locations and in other contexts, and I feel that this is one of the most important tasks for us as representatives of the European music industry.” 
“The artists here are so passionate and ambitious – I find this very inspiring, and it shows the growing significance of African artists for the music industry as a whole.” 
“Particularly for me, representing a music company with global operations like Universal Music, it’s very exciting to travel with a group of artists and business representatives from smaller music companies in order to share our experiences and expectations.”  

Björn Mathes (Managing Director, ferryhouse productions): “I considered going to Accra for ACCES mainly thanks to Reeperbahn Festival. While there, I was able to get deep down into the local music scene in Ghana and establish a lot of interesting connections, which wouldn’t have been possible without Reeperbahn Festival.”  

Jonathan Jules (Director International Marketing, Africa, BMG Rights Management) and Matthias Henning (SVP International Repertoire, BMG Rights Management): "For us it was important to travel with like-minded colleagues from around the industry to Africa at these very exciting times where everybody is trying to understand the chances of the market. Thanks to participating in this delegation we were able to exchange ideas and see where opportunities exist. We met great people during ACCES, got really good insights and believe we definitely made the right decision joining the Reeperbahn Festival International Accra delegation."

Vanessa Poku (Copyright Manager, ROBA Music Publishing): “My father is a Ghanaian, so I’ve already been to Ghana on my own a few times. But to travel with the Reeperbahn Festival International delegation was a big chance to combine my passion for music, my roots and business. It really opens doors and I’ve learned a lot about the music business in Africa especially in Ghana and have met great and interesting people. Networking was really good. I’ve been in touch with lot of good artists. I‘m very happy to had this opportunity and join the delegation team.”  

Kimberly Tanikromo (Next Era Publishing): „We've been in contact with ACCES earlier, and when we learned Reeperbahn Festival International is sending a delegation, two great things came together. The conference and the additional programme Reeperbahn Festival organized during ACCES tremendously helped to get into contact with local artists and producers. Especially the additional company visits and studio tours were so insightful and close to the local music scene that we find us already now in the final steps of closing our first deal here thanks to these excursions.“





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Reeperbahn Festival is organised by
Reeperbahn Festival GbR, Neuer Pferdemarkt 1, 20359 Hamburg
PhG: Inferno Events GmbH & Co. KG und Karsten Jahnke Konzertdirektion GmbH,
Gf: Alexander Schulz / U-I-Nr.: DE247756458

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